Meg
Tando

Professional Summary

I am a passionate marketing professional with over 17 years of experience in graphic design and marketing. Skilled in working across diverse teams to execute end-to-end marketing strategies. My expertise spans traditional and digital marketing, and I thrive on the opportunity to drive brand growth through innovative branding and strategic initiatives.
As a flexible and collaborative team player, I am committed to leveraging my versatile skill set to achieve outstanding marketing outcomes and elevate brand success.

Skills

Brand management

Work History

Sales Marketing Specialist

Inter-State Studio and Publishing Co.

December 2022 - Present

This role involves supporting the creation of email campaigns by advising on copy, graphics, and layout to ensure engaging messaging. It includes managing and segmenting email lists in HubSpot for targeted outreach, analyzing campaign performance with HubSpot tools, and improving email ROI through A/B testing and optimization strategies. The position requires collaboration with sales teams to produce marketing materials, conduct competitor analysis, leverage data analytics to refine strategies, and drive brand awareness through targeted email campaigns. Additionally, it involves creating data visualizations, collecting customer feedback, and enhancing market positioning.

Senior Marketing Specialist

National American University
January 2022 - December 2022

This role focused on streamlining internal processes for better project management and campaign execution. Responsibilities included boosting brand awareness through targeted campaigns, driving lead generation with innovative digital strategies, and conducting market research to identify new opportunities. The position also involved optimizing website content for SEO, collaborating on market research strategies, creating marketing materials, writing engaging copy, tracking campaign performance, and managing relationships with external data providers.

Photography Marketing Specialist

Inter-State Studio and Publishing Co.

May 2018 - December 2022

This role involved analyzing market trends to identify customer behavior, market gaps, and product opportunities. Responsibilities included leading and art-directing photography and marketing projects, conducting competitor analysis, and overseeing sales material creation. The role also required managing project timelines, collaborating with designers and marketers, and ensuring high-quality marketing materials. Key contributions included pioneering paperless digital campaigns, updating the Picture Day Guide, launching a new school photography program, and adapting quickly to COVID-19 with an online store rollout.

Creative Marketing Manager

William Woods University
March 2015 - April 2018

This role involved leading the development and execution of marketing strategies to enhance the WWU brand. Responsibilities included designing and managing creative projects like brochures, billboards, and email templates, collaborating with cross-functional teams, and overseeing project execution from planning to delivery. The role also involved contributing to Salesforce email campaigns, developing visual storytelling strategies, mentoring a team of students, capturing event photography, and managing relationships with internal and external partners. Additionally, it included analyzing project data, creating an organized request system, and ensuring marketing materials aligned with university goals.